Originally posted as a Twitter thread on June 19, 2018
OS-based wallets like ApplePay pose an existential threat to cloud wallets like PayPal. Compare the experience at TheNorthFace with PayPal vs ApplePay. Eventually HomeDepot, Walmart, etc will embrace. PayPal smart to diversify. Let’s tweet this experience…
Ok, I have the jacket I want. Should I pay with PayPal or ApplePay?
Let’s pay with PayPal! Ok, step 1, leave the website I was just on…
Step 2, now login…
More logging in, step 3
Step 4, more…logging in
Step 5, more!
And there are still more steps. Now compare that to ApplePay, one step, built into the browser — and done
PayPal is hardwired into the checkout flow at many top retailers like http://HomeDepot.com, but unless they build their own mobile OS it will be impossible to bundle this as seamlessly as Apple
Expect widespread adoption of ApplePay *on the web* and for this to have a game changing effect